The Indianapolis Coffee Guide is a curated guide to Indy's growing coffee community.
The guide started as a simple & fun concept and quickly grew into a full-blown project. There's a genuine need for something like this in our community, and I am happy to be tackling it.
Notes on the Project
For the Indianapolis Coffee Guide, I've had to put my brain to work from every angle imaginable.
While I strongly believe in data-driven decisions, I also put my faith in intuition. Both the data from my research and the intuition from my personal experiences are guiding this project forward - from the branding and PR to the UX/UI design and on-going marketing strategies.
I owe it to the local coffee shops and roasters to produce something that helps cultivate a stronger community here in Indy. And as the project goes live and starts to grow, I'll be looking to the community to keep the guide moving forward.