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Demandwell’s B2B SEO Software


Senior Product Designer at Demandwell


Product design, User research & testing, Cross-functional leadership, Development assistance, Product Marketing


Figma, Sketch, Invision, Jira, Basecamp, Trello

Demandwell’s B2B SEO Software is a first-of-its-kind platform that enables B2B companies to quickly (and correctly) generate, manage, and track SEO content.

The Problem

Believe it or not, SEO is not dead. It’s actually quite far from it. It’s alive and thriving!

Demandwell’s software looks at the problems faced by marketing and SEO professionals, specifically in the realms of SEO content creation and management, who all have unique needs and requirements.

The Solution

The platform helps marketing and SEO professionals determine what kind of content to make and what that content should be in order to drive traffic to their sites and increase demand for their businesses.

To address the challenges faced by Demandwell’s users, I implemented a user-centric design approach that incorporated thorough user research, intuitive information architecture, data visualization techniques, and plenty of user testing during the design process and after release.

Demandwell’s software helps streamline content creation, management, and optimization for thousands of customers.