< All Products

Formstack’s Online Form Builder

Position

Senior Product Designer at Formstack

Skills

Product design, Product leadership, user testing, research, functional development, roadmapping, user journey mapping

Toolset

Figma, Maze, Jira, VTO, Pendo, ProductBoard

I have a thing for online forms. I just do, okay?! I love building and designing forms. I love optimizing and tracking forms. I love everything about online forms.

When I had the chance to join Formstack as the Senior Product Designer on the Forms team, I couldn’t get started fast enough.

The Product & Process

For a year and a half, I collaborated on product ownership with the product manager and engineering manager to guide all aspects of the Forms application—from product health to future innovations.

From a design perspective, I was a full-stack designer, meaning it was my responsibility to take every project, big and small, through the full design lifecycle.

I leveraged tools like Pendo and Maze (to name a few) to gather data and insights into how Forms users were using the application. I conducted user interviews and gathered a lot of research. Then I’d find myself working on wireframes, prototypes, and high-fidelity mock-ups that would get tested by users—internal and external—as well as picked apart with the engineering team leads. Hand-off to the engineering team typically included a number of meetings with key stakeholders which translated into functional documentation and engineering epics/tickets. Finally, I was always along for the ride to QA all new features pre- and post-release.

The Forms product supported over 16,000 paid accounts that average ~95,000 weekly active users.

The People

Besides working closely with the product manager and engineering manager, I loved getting to work alongside two different engineering teams who kept the Forms product alive and well. My background in front-end development played a huge part in our success as a team as it allowed me to speak the language, ask the right questions, and provide quick and relevant support.

Outside of the Forms product, I worked along side Formstack’s other product designers to provide regular feedback and guidance across the platform’s applications. I regularly participated and led design sprints and design activities.