Web Design, Web Development, Marketing, UX/UI, Social Network, Writing, Content Marketing
The Indianapolis Coffee Guide is a curated guide to Indy’s growing coffee community.
The guide started as a simple & fun concept and quickly grew into a full-blown online community. There was and is a genuine need for something like this, and I am humbled (and extremely happy) to be tackling it.
Notes on the Project
For the Indianapolis Coffee Guide, I’ve had to put my brain to work from every angle imaginable.
While I strongly believe in data-driven decisions, I also put my faith in intuition. Both the data from my research and the intuition from my personal experiences are guiding this project forward – from the branding and PR to the UX/UI design and on-going marketing strategies.
I owe it to the local coffee shops and roasters to produce something that helps cultivate a stronger community here in Indy. And as the project grows, I’ll be looking to the community to keep the guide moving forward.
Check out the Indianapolis Coffee Guide online, and make sure to follow along with 11,000+ others on Instagram: @indianapoliscoffee.
Sidenote: I created the original branding, which no longer exists. This beautiful brand is courtesy of my friends at 2nd Street Creative.