Web Design, Web Development, Marketing, UX/UI, Social Network, Writing, Content Marketing
The Indianapolis Coffee Guide is a curated guide to Indy’s growing coffee community.
The guide started as a simple & fun concept and quickly grew into a full-blown online community. There was and is a genuine need for something like this, and I am humbled (and extremely happy) to be tackling it.
Notes on the Project
For the Indianapolis Coffee Guide, I’ve had to put my brain to work from every angle imaginable.
While I strongly believe in data-driven decisions, I also put my faith in intuition. Both the data from my research and the intuition from my personal experiences are guiding this project forward – from the branding and PR to the UX/UI design and on-going marketing strategies.
I owe it to the local coffee shops and roasters to produce something that helps cultivate a stronger community here in Indy. And as the project grows, I’ll be looking to the community to keep the guide moving forward.
Sidenote: I created the original branding, which no longer exists. This beautiful brand is courtesy of my friends at 2nd Street Creative.